Monday, January 30, 2006
Share Power - Business & Human Rights
It's an odd thing really - some of us have a need to look at what's wrong in the world (human rights abuses in this case), in order to feel connected to the world in an genuine way. For me, this often leads to anger or sadness... and then to awareness and action, even if small.
This link is to a new campaign by AI call Share Power. It's related to Business & Human Rights. If you have a chance to open it and have a look, I'd be interested in any comments on the animated introduction...
I searched for a Dutch Share Power website. Wait, I'll just ask Amnesty and will let you know. Hang on..
I'm not sure what you're asking for - a critique on the clip? For me it went slightly too fast for the length of the bullet points - okay, I like to take it in slowly...it could have lingered very slightly longer...
..then I thought there must be a voice-over so I switched my audio on but it's only music - to be frank, I didn't think the music really went with the message.
it makes good points but as a presentation I think it could have more impact! dare I say it, it seems more parochial than global; in a seminar - good, to a broader audience (with a view to convert) - I'm not so sure. sorry.
bear in mind, I don't know about these things - an honest layman's view as always! :o)
But it took SO much of my time, and most of the time I couldn't find the information I wanted. So such a campaign is brilliant!
My suggestions: The bit where the graphics cycle between universities, pension plans, mutual funds was quite distracting after the first cycle, some of the points were a tad fast (and I'm a fast reader), and Poppy mentioned that she thought the music didn't go with the concept. I thought it did, though.
And now I'll go away and think about the ideas.
Each country is developing their own campaign around it (not sure what stage Netherlands is at yet Dimitri).
In Canada we are working with socially responsible investing; pressue and education on international mining and petrochemical companies; and getting pressue on companies through shareholders. There have been some interesting results already, but it's early on.
I like the simple message and how it quickly moved through the alternatives. The idea of that power is cleverly interwoven in this short sharp presentation without too many words.
But it seems to has a particular target audience in mind and predispostion I think to black and white type thinking.
I would like too see Amnesty consider some strategic partnerships with Business and Multinational companies who share the same agenda, as doing good and upholding human rights is good business.
The only business to be in and supported in the adoption by those more enlightened growing number whose adopt already those ethical standards.The 2 need not be seen as adversarial.
How about a section on the website …..our compassionate capitalist partners whose values mirror Amnesties.
That said, we may be going to court with a Canadian mining company, over their refusal to allow a motion at an AGM. These guys are creating havoc in Myanmar through a huge copper mine. Government security issues, forced labour, environment, land theft -- you name it - there's a possible link.
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